TI introduces a customisable watch which does HRM out of the box

Engadget have just reported that TI have released a hackable watch, which can do all sorts of things including HRM straight out of the box.  This is really interesting.  I wonder if I can make it work with Bleep.  Of course I should probably concentrate of finishing Bleep first. At $49 I reckon its a steal!  I might ask Santa for one for Christmas